"Consumers care about sustainability - and back it up with their wallets," said consulting firm McKinsey & Company, which fielded a survey with market researcher NielsenIQ to examine "sales growth for products that claim to be environmentally and socially responsible.".That confusion is reflected in the dueling narratives of two of the more prominent 2023 surveys: The top line: Americans seem increasingly concerned about environmental issues, notably the climate crisis, but are as confused as ever about what to do about it and whether to believe companies’ green messaging.
Whatever the cause, spring 2023 has brought a bumper crop of surveys, so I’m resuming my stock-taking of what they’re finding and what they mean. I’ve been chronicling these data since 2007, minus the past two years when the surveys were scaled back, presumably due to pandemic-related reasons. For much of the past two decades, April has brought forth a profusion of colorful findings about Americans’ environmental views and habits.
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